The challenge before BibleMesh is related to its three objectives: (1) as an online educational and digital discipling tool how can BibleMesh capitalize on the market landscape trends to raise awareness, engagement, and purchase conversions of its courses within its general market segment; (2) how can BibleMesh raise awareness, engagement, enrollment conversion, and continued utilization of its Institute program with particular market segments; and (3) how can BibleMesh begin to develop awareness and engagements with the decision-making executives and individuals who oversee the institutions that influence BibleMesh’s market segments? In other words, how does BibleMesh address and monetize these three important audiences (consumers, students & pastors, and influencers), while maintaining a cohesive, integrated, and organized plan that orients itself around the BibleMesh message and brand?
The objective is the same with all three audiences: to build affinity and engagements between the audiences and BibleMesh by walking them through each step of the consumer decision journey, across multiple integrated platforms, and in a manner that ultimately generates leads (e-mail, phone number), conversions (course purchases, Institute enrollment), and loyalty (continued purchases, continued enrollment).
The particular primary objectives are to increase institute enrollment numbers and retention, and to increase course purchases, while maintaining a positive ROI.
The results have been very positive, with ROI on some ads being as high as 11-1.