One day a couple walked into a musty antique store. As they browsed the weathered display cases, the wife directed her husband’s attention to twin sets of cufflinks. The store’s owner caught the gesture, unlocked the case, and displayed both sets on the counter before them. “Take a look!” he said with a smirk. The couple picked the sets up one by one. They weighed exactly the same, were made in the same year, created of the same material, and crafted by the same artisan. “How much?” the husband asked. “Well, the first set is $8,000 and the second is $8,000,0000,” replied the store owner.  The couple responded with shock: “But they’re exactly the same!” The store owner was compelled to explain: “Not quite,” he said, “They’re both made of the same material, by the same artisan, in the same year, but the second pair was worn by Abraham Lincoln on the day of his assassination.”

Stories matter. In a real sense, the cufflinks were the “same.” However, the story behind the second set makes a real difference. This doesn’t change whether you are a brand, church, or political campaign. At The Bard Company, we love to tell and hear stories—and we’re pretty good at it. We don’t consider ourselves to be simply marketers; we consider ourselves to be bards.

The Bard Company is a full service digital marketing agency that exists to help people tell stories that move audiences to measurable and meaningful action. Interested?