WE’RE A FULL-SERVICE DIGITAL AGENCY. HOWEVER, THAT MEANS A LOT MORE THAN JUST “MARKETING AND “WEBSITES.” WE’RE PROFESSIONAL STORYTELLERS—”BARDS“—WHO USE TECHNOLOGY TO TELL STORIES THAT MOVE PEOPLE TO MEANINGFUL AND MEASURABLE ACTION.

Thinking About Working With the Bards?

WHAT YOU CAN EXPECT WHEN WORKING WITH OUR PROCESS:

Phase 1: Understand

Here we chat about your story and what The Bard Company can possibly do to help tell it.

Phase 2: Define

At this point we’ll send you a Dig Ops Brief to fill out and help articulate your narrative.

Phase 3: Confirm

We’ll then send you a proposal to consider signing and formally partnering with us. We engage in project and retainer based fees.

Phase 4: Develop

At this point, we’ll begin creating all the digital “venues” via web, app, and social development.

Phase 5: Engagement

Once we’ve developed the venues, we’ll begin by creating a Dig Ops Plan. Once that is approved, we’ll create, place, and route for approval all marketing deliverables. We’ll also get you your metrics dashboard to follow the action.

Phase 6: Close

If you chose to conclude the story, we’ll get you a case-study of the project after we close accounts so you have a story of your story with us.

Our Digital Focuses on Storytelling Across Platforms and Along the Consumer Decision Journey

STEP 1: CONSIDER

The CONSIDER step is the part of the consumer decision journey where a prospective audience is made aware of the brand. The overall goal is to use digital platforms to generate awareness of positioning and messaging so that these individuals are then softened to future asks.

STEP 2: EVALUATE

The EVALUATE step is the part of the consumer decision journey where a prospective member is encouraged to evaluate your offerings within your own community platforms. Individuals at this step are usually asked to engage with your digital and follow your social accounts.

STEP 3: BUY

The BUY step is the part of the consumer decision journey where a prospective target audience is invited to actually opt-in, generate a lead, or form a conversion. It builds upon the generated awareness and the influenced evaluation, via converting this into some formal action.

STEP 4: ENJOY

The ENJOY step is the part of the consumer decision journey where the experiences of individuals who have already opted in during steps 2 and 3 are augmented and amplified to current audiences. These individuals have either made a formal purchase or provided a lead.

STEP 5: ADVOCATE

The ADVOCATE step is the part of the consumer decision journey where an existing opted-in member is encouraged to advocate on behalf of the organization, across platforms. The goal of this step is to get users to cross-pollinate and opt into as many additional platforms as possible.

STEP 6: BOND

The final step of the consumer decision journey is where an existing member is encouraged to BOND with you by entering into the loyalty loop. The loyalty loop is a pattern of behavior where customers continue to loyally purchase additional products from the brand.

Avenues To Help Your Business Excel

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We’re Here to Serve!

We Love Serving People. Let’s Have a Chat About How We Can Serve You.