Branding

/Branding

Having a brand is more than having a logo. It’s about having an integrated, compelling, and consistent narrative. The logo is a way to channel and articulate an organization’s story, but it’s just a piece. A brand is about communicating a story to people who then find it fascinating enough to hold this communication in common, and communicate it with others. It’s about forming a community, regardless of whether you’re a church, non-profit, think tank, or Fortune 400. Every organization and even person has a brand. It’s what gets articulated when someone is trying to summarize your organization to a friend.

At The Bard Company, we excel at crafting compelling and integrated brands. This means we can handle every stage of your brand process, from discovery, to audience survey and analysis, to logo and brand book creation.