One day a couple walked into a musty antique store. As they browsed the weathered display cases, the wife directed her husband’s attention to twin sets of cufflinks. The store’s owner caught the gesture, unlocked the case, and displayed both sets on the counter before them. “Take a look!” he said with a smirk. The couple picked the sets up one by one. They weighed exactly the same, were made in the same year, created of the same material, and crafted by the same artisan. “How much?” the husband asked. “Well, the first set is $8,000 and the second is $8,000,0000,” replied the store owner. The couple responded with shock: “But they’re exactly the same!” The store owner was compelled to explain: “Not quite,” he said, “They’re both made of the same material, by the same artisan, in the same year, but the second pair was worn by Abraham Lincoln on the day of his assassination.”
Stories matter. In a real sense, the cufflinks were the “same.” However, the story behind the second set makes a real difference. This doesn’t change whether you are a brand, church, or political campaign. At The Bard Company, we love to tell and hear stories—and we’re pretty good at it. We don’t consider ourselves to be simply marketers; we consider ourselves to be bards.
The Bard Company is a full service digital marketing agency that exists to help people tell stories that move audiences to measurable and meaningful action. Interested?
Leonard is the President and Co-Founder of The Bard Company, LLC. Leonard has executed digital campaigns for Fortune 500 companies, major Hollywood studios, churches, ministries, congressional and presidential campaigns, and many more.
A website is an essential piece of storytelling technology. Like the papyrus, codex, paperback, and magazine before it, a website’s focus is to tell an audience a compelling story. At The Bard Company, we offer web design and development services that focus on effective storytelling.
Another essential part of storytelling is taking your story to the right audiences. At The Bard Company, we are leaders in highly targeted and effective cross-platform advertising campaigns. We’re really good at taking your story to the audiences that matter most.
Aesthetics is marketing. How your story looks and feels, and how it is delivered, is just as important as the message you’re communicating. We’re a full-service agency, meaning we’ll create whatever creative deliverable pieces you need (video spots, display ads, radio recordings, etc).
The best storytellers know that it is just as important to listen to stories as it is to tell them. We start and end all campaigns by diving deeply into data and focusing on KPI and ROI. We even setup an interactive online metrics dashboard so our clients know exactly what its producing.
It’s also important to tell stories with consistency and passion. Our years of brand consulting experience have taught us the importance of making sure user interfaces, advertising campaigns, branding, logos, messaging, and positioning all tell a unified story centered on the brand.
At the center of our work is a passion for the most compelling and true story of our lives: the Gospel. We live to tell people about this story, and part of this is offering free digital consulting to pastors and churches. We’re serious. No strings attached or sales pitch. We love the church.
We love sharing stories and impacting culture. Our life’s work has been featured in:
HOW: CROSS-PLATFORM AND CONSUMER DECISION JOURNEY STORYTELLING
Our Digital Focuses on Storytelling Across Platforms and Along the Consumer Decision Journey
STEP 1: CONSIDER
The CONSIDER step is the part of the consumer decision journey where a prospective audience is made aware of the brand. The overall goal is to use digital platforms to generate awareness of positioning and messaging so that these individuals are then softened to future asks.
STEP 2: EVALUATE
The EVALUATE step is the part of the consumer decision journey where a prospective member is encouraged to evaluate your offerings within your own community platforms. Individuals at this step are usually asked to engage with your digital and follow your social accounts.
STEP 3: BUY
The BUY step is the part of the consumer decision journey where a prospective target audience is invited to actually opt-in, generate a lead, or form a conversion. It builds upon the generated awareness, and the influenced evaluation, via converting this into some formal action.
STEP 4: ENJOY
The ENJOY step is the part of the consumer decision journey where the experiences of individuals who have already opted in during Steps 2 and 3 are augmented and amplified to current audiences. These individuals have either made a formal purchase or provided a lead.
STEP 5: ADVOCATE
The ADVOCATE step is the part of the consumer decision journey where an existing opted-in member is encouraged to advocate on behalf of the organization, across platforms. The goal of this step is to get users to cross-pollinate and opt into as many additional platforms as possible.
STEP 6: BOND
The final step of the consumer decision journey is where an existing member is encouraged to BOND with you by entering into the loyalty loop. The loyalty loop is a pattern of behavior where customers continue to loyally purchase additional products from the brand.
Let’s share stories!
We love telling stories. No, seriously. We’re obsessed. We’d love to hear yours, and chat about how we can help you tell it.