Leonard is the President and Co-Founder of The Bard Company, LLC. Leonard has executed digital campaigns for Fortune 500 companies, major Hollywood studios, churches, ministries, congressional and presidential campaigns, and many more.
Katrina is the Vice President and Co-Founder of The Bard Company, LLC. Her role focuses on client management and administrative effectiveness.
William Shakespeare actually doesn’t work at The Bard Company, but we like to pretend he does. He’s a good example of what a bard is and the impact they can have.
WHAT: DIGITAL STORYTELLING
Agua Viva Campaign
WHY: TO LOVE GOD AND NEIGHBOR
We love sharing stories and impacting culture. Our life’s work has been featured in:
HOW: CROSS-PLATFORM AND CONSUMER DECISION JOURNEY STORYTELLING
Our Digital Focuses on Storytelling Across Platforms and Along the Consumer Decision Journey
STEP 1: CONSIDER
The CONSIDER step is the part of the consumer decision journey where a prospective audience is made aware of the brand. The overall goal is to use digital platforms to generate awareness of positioning and messaging so that these individuals are then softened to future asks.
STEP 2: EVALUATE
The EVALUATE step is the part of the consumer decision journey where a prospective member is encouraged to evaluate your offerings within your own community platforms. Individuals at this step are usually asked to engage with your digital and follow your social accounts.
STEP 3: BUY
The BUY step is the part of the consumer decision journey where a prospective target audience is invited to actually opt-in, generate a lead, or form a conversion. It builds upon the generated awareness, and the influenced evaluation, via converting this into some formal action.
STEP 4: ENJOY
The ENJOY step is the part of the consumer decision journey where the experiences of individuals who have already opted in during Steps 2 and 3 are augmented and amplified to current audiences. These individuals have either made a formal purchase or provided a lead.
STEP 5: ADVOCATE
The ADVOCATE step is the part of the consumer decision journey where an existing opted-in member is encouraged to advocate on behalf of the organization, across platforms. The goal of this step is to get users to cross-pollinate and opt into as many additional platforms as possible.
STEP 6: BOND
The final step of the consumer decision journey is where an existing member is encouraged to BOND with you by entering into the loyalty loop. The loyalty loop is a pattern of behavior where customers continue to loyally purchase additional products from the brand.