Reporting

/Reporting

The best storytellers are also the best listeners. In public speaking, it’s enormously important to gauge the responsiveness of your audience while you’re talking. This may lead you to carry a point, or bring the speech home. The same is the case with storytelling across digital venues and platforms. At The Bard Company, we start all projects with a deep data dive. We onboard client lists, identify prospects, and produce audience assessment reports to find exactly who your customers are. We then keep all of our digital work in a feedback loop that continues to optimize itself based upon the metrics performance of websites, targeting metrics, and audience reactions. As part of our commitment to transparency and data-driven campaigning, we create data dashboards for our clients so they can follow their campaigns activities in real-time, and as focused on the KPI and ROI they’re focused on.