The best storytellers are also the best listeners. In public speaking, it’s enormously important to gauge the responsiveness of your audience while you’re talking. This may lead you to carry a point, or bring the speech home. The same is the case with storytelling across digital venues and platforms. At The Bard Company, we start all projects with a deep data dive. We onboard client lists, identify prospects, and produce audience assessment reports to find exactly who your customers are. We then keep all of our digital work in a feedback loop that continues to optimize itself based upon the metrics performance of websites, targeting metrics, and audience reactions. As part of our commitment to transparency and data-driven campaigning, we create data dashboards for our clients so they can follow their campaigns activities in real-time, and as focused on the KPI and ROI they’re focused on.