Loading...
Home 2017-09-05T12:49:21+00:00

WHO: BARDS

Leonard is the President and Co-Founder of The Bard Company, LLC. Leonard has executed digital campaigns for Fortune 400 companies, major Hollywood studios, churches, ministries, congressional and presidential campaigns, and many more.

Leonard O Goenaga, President & Co-Founder

Katrina is the Vice President and Co-Founder of The Bard Company, LLC. Her role focuses on client management and administrative effectiveness.

William Shakespeare actually doesn’t work at The Bard Company, but we like to pretend he does. He’s a good example of what a bard is and the impact they can have.

My love for storytelling began with my love for History, Literature and Anthropology. The human species has a need to tell their story, it is part of of what makes us human, communication. No matter the culture or vehicle for stories, the fact remains; we need to tell stories.

Here at The Bard Company I get to help tell your stories, which make me so excited. We all have so much to give to this world.

Andrea J. Acosta, Account Manager

I haven’t had a formal education yet, but my mom says I have a Ph.D. in snuggling.

Phoebe B. Acosta, Chief Morale Booster

WHAT: DIGITAL STORYTELLING

WHERE: CULTURE

View More Projects

WHY: TO LOVE GOD AND NEIGHBOR

We love sharing stories and impacting culture. Our life’s work has been featured in:

0+
Impressions Generated
0+
Revenue Generated
0+
Leads Generated

HOW: CROSS-PLATFORM AND CONSUMER DECISION JOURNEY STORYTELLING

Our Digital Focuses on Storytelling Across Platforms and Along the Consumer Decision Journey

STEP 1: CONSIDER

The CONSIDER step is the part of the consumer decision journey where a prospective audience is made aware of the brand. The overall goal is to use digital platforms to generate awareness of positioning and messaging so that these individuals are then softened to future asks.

STEP 2: EVALUATE

The EVALUATE step is the part of the consumer decision journey where a prospective member is encouraged to evaluate your offerings within your own community platforms. Individuals at this step are usually asked to engage with your digital and follow your social accounts.

STEP 3: BUY

The BUY step is the part of the consumer decision journey where a prospective target audience is invited to actually opt-in, generate a lead, or form a conversion. It builds upon the generated awareness, and the influenced evaluation, via converting this into some formal action.

STEP 4: ENJOY

The ENJOY step is the part of the consumer decision journey where the experiences of individuals who have already opted in during Steps 2 and 3 are augmented and amplified to current audiences. These individuals have either made a formal purchase or provided a lead.

STEP 5: ADVOCATE

The ADVOCATE step is the part of the consumer decision journey where an existing opted-in member is encouraged to advocate on behalf of the organization, across platforms. The goal of this step is to get users to cross-pollinate and opt into as many additional platforms as possible.

STEP 6: BOND

The final step of the consumer decision journey is where an existing member is encouraged to BOND with you by entering into the loyalty loop. The loyalty loop is a pattern of behavior where customers continue to loyally purchase additional products from the brand.

Let’s share stories!

We love telling stories. No, seriously. We’re obsessed. We’d love to hear yours, and chat about how we can help you tell it.

Let’s Chat!